Editor & Author
Joseph
Timpson.
Edits the Circle 7 Journal. 15 years in SEO and editorial. Writes the cooking guides, cut comparisons, and breed education published at circle7meat.com.
Joseph Timpson is the founder of Timpson Marketing and the editor behind every published guide at Circle 7 Meats. He spent the first decade of his career inside SEO and editorial agencies, writing for legal, healthcare, agriculture, and DTC food brands. He now runs Timpson Marketing out of St. George, Utah and edits the Circle 7 Journal as part of the agency's content engagement.
Editorial philosophy
The Circle 7 Journal is opinionated. Every guide ships with a specific point of view: which cut is worth the bone, which method actually beats the steakhouse, which "premium" labels are marketing and which are real. Joseph writes from the position that meat brand content is overwhelmingly hedged and generic, and that customers reward the brand that picks a side and shows the work.
Every published guide cites primary sources: USDA's Agricultural Marketing Service, the Food Safety and Inspection Service, peer-reviewed papers in Meat Science and the Journal of Animal Science, university Extension publications, and trade body specs from the American Meat Science Association, the National Association of Meat Purveyors, and breed registries. Where a quote is from a named expert, it is attributed. Where a stat is approximate, it is marked as a range, not a precise number. Nothing is fabricated.
What he writes about
- Cooking guides for individual cuts (ribeye, tomahawk, NY strip, filet, picanha, brisket, etc.)
- Cut comparisons (porterhouse vs ribeye, hanger vs skirt, baby back vs spare)
- Breed and grading education (wagyu, Berkshire, Rambouillet cross, BMS, USDA Prime)
- Buying guides (whole/half cow shares, freezer math, cut sheet decisions)
- Technique masterclasses (reverse-sear, dry-brine, slicing against the grain)
How to get in touch
For editorial feedback, corrections, or to request a topic, email [email protected] with "Journal" in the subject. For Timpson Marketing inquiries (SEO, content, agency work), see timpsonmarketing.com.
The Circle 7 Journal style guide (public)
Posts are direct, transparent, and avoid em-dash-driven prose. Quotes from named experts only. Stats sourced to primary publications. No fabricated testimonials. Recipe posts ship with full ingredient lists, step-by-step instructions, internal temperature charts, and Recipe schema. Comparison posts ship with side-by-side tables and an explicit recommendation at the end.